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Selected Regional Brand of Quality.
BOŠTIČKOVÁ, Lenka
This diploma thesis shows regional branding, especially regional brands associated in the Association of Regional Brands (ARZ), which is given to products. The marked products guarantee their extraordinary quality, tradition, specificity, proportion of manual work and respect for the environment. The author chose one of all brands in ARZ - i. e. Kraj blanických rytířů - regionální produkt(registered mark). In the theoretical part, there are issue of regional branding and key words connected with regional branding explained. The practical part deals with marketing research, in particular a qualitative and a quantitative method such as structured interviews and questionnaire survey. These methods will assure conduct of research essential for the objectives of the thesis. As for the main aim of the thesis, it is to find out consumers´ brand awareness and their attitude to the regional brand Kraj blanických rytířů - regionální produkt(registered mark). Findings of producers´ views on current system of the regional branding and regional co-ordinator´s activities are other aims of the thesis. This part also contains all results of the research including an assessment of established hypotheses. In conclusion, the proposals to the improvement of consumers´ brand awareness come.
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Regional brand perception
NĚMCOVÁ, Lucie
The thesis is focused on analysis of selected regional brand perception. The aim of this work is propose changes in brand identity. The theoretical part describes basic concepts, procedures and opinions of individual authors on the brand issues. The intention is to compare these different views. The thesis uses methods of qualitative and quantitative marketing research. The marketing research gives information by consumers and brand users. At the beginning of the research, hypotheses were determined. The practical part presents results of the survey, which objective was to find out perception by consumers. Beside, structured interviews present attitude of the brand users. Recommendation in brand identity is based on the analysis of marketing research.
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Role of permaculture in sustainable living
GAJDUŠKOVÁ, Alena
Mankind's relationship to the Material World is the defining and initial relationship when examining the evolution of sustainable development.Generally, mankind is intensely concerned with the environmental issues since the sixties of the last century, mainly because of the serious environmental changes which began to appear at that time. Permaculture, which is one of the alternative concepts, was originally created as a system of agricultural production and later extended to the different aspects of life: - cultural, economic and social.This work consists of several parts: in Pt. 1, I have analysed and summarized the project of the Forest Garden and the permacultural practices proposed in my Bachelor's thesis from the year 2011. Part 2 describes my application of recommended permacultural planting methods on selected crops, and the pros and cons of each procedure have been evaluated. In the Final part, I have followed traditional technological procedures and have elaborated the selected basic sorts of processed food.
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